Agency
HMT Associates
Shopper marketing
Built retailer programs for Nabisco and Coca-Cola across 13 regional grocery retailers.
CPG BRAND MARKETER / FOUNDER / AUSTIN, TX
Every side
of the shelf.
I build consumer brands across the full commercial system: shopper insights, positioning and messaging, brand marketing, retail marketing, innovation, performance and growth.
13+ YEARSAGENCY → RETAILER → BRAND → FOUNDER → EXECUTIVEUS + CANADA
FIELD NOTE / 001
I build the commercial system that turns a brand idea into growth.
Shannon Wiesner Kolarik is a marketing leader with 13+ years in CPG and retail. She has helped global powerhouses and emerging disruptors define their voice, launch new categories and scale across DTC, Amazon, specialty retail and national grocery.
Today, she leads North American marketing for Natural Pet Food Group and is the founder of Notch Wellness, a skincare-first botanical insect repellent. That combination brings a founder's ownership mindset to every strategic decision.
SELECTED WORK / 05 FILES
Not campaign theater.
Commercial work.
Five examples of strategy moving from an insight to a shelf, screen or store.
Turning local sourcing into a national brand platform
Rebuild a defining brand promise at national scale.
+10 pts consumer perception YoY
From honey to high-performance skincare
Take honey equity into high-performance beauty.
2 retail launches in the brand’s first year in beauty
Repositioning mānuka honey as an everyday beauty ritual
Turn seasonal honey into an everyday beauty ritual.
+50% total ecommerce growth YoY
From white space to skincare repellent
Build a new CPG brand inside a highly regulated category.
0→1 from category insight to production
Building a new growth category without diluting the core
Build an adjacent growth category without diluting the core.
$270 90-day LTV from the first launch cohortCAREER ARC / FIVE VANTAGE POINTS
I've built brands from every side
of the commercial system.
Retailer
Whole Foods Market
Retail activation
Led category marketing and national activation across the center-store, beauty, supplements, cheese, beer and wine categories.
Brand
Mānuka Health
Brand marketing
Expanded the brand’s North American presence through paid media, PR, influencers, events and shopper marketing across DTC, Amazon, grocery and beauty retail.
Founder
Notch Wellness ↗
Founder
Found a white space in repellents and built a skincare-first brand through formulation, regulatory constraints, testing and launch planning.
Executive
Natural Pet Food Group
VP Marketing, North America
Owns brand, innovation and omnichannel growth for K9 Natural and Feline Natural in the U.S. and Canada.
CONTACT / THE NEXT BRIEF
Building something
bold in CPG?
For conversations about marketing leadership, brand growth and selective advisory work.
shannon@wiesnerkolarik.com ↗